Max Potential Fitness

Community Spotlight: Max Potential Fitness

At Nutrition Capital, our mission has always been clear; to support people on their health and fitness journey through community, education, and service. That’s why we’re proud to announce our partnership with Max Potential Fitness, Gisborne’s home of high-quality group training and a thriving fitness community.

About Max Potential Fitness

Founded by Matt in 2017, Max Potential Fitness began as a personal training brand with a simple goal: to help people create sustainable habits in a supportive, no-pressure environment.

By 2023, MPF had grown into a full group training facility, offering 35 coached classes per week across six days. Their schedule is designed to challenge, support, and inspire members to push toward their goals:

• 3 strength days

• 2 conditioning days

• 1 hybrid day

• Hyrox training and support

• Partnered nutritionists

• 8-week challenges

MPF is more than just a gym. It’s a community of likeminded individuals who want to grow; physically, mentally, and socially.

Why We Partnered

The connection between Nutrition Capital and Max Potential Fitness runs deep. As Matt explains:

“Knowing Jose and Anna personally before NC started, meant I knew the type of people that are behind this brand. When NC was born, it was clear they embodied the same community spirit and no-bullshit approach that MPF offers. Our major commonality of genuinely caring about our community and their results meant collaborating with each other to offer an even better service to our people was a no-brainer.”

Both NC and MPF are built on the belief that lasting results come from support, education, and genuine care. Our partnership strengthens this mission, giving members access to top-tier training, nutrition advice, and the supplements they need to reach their goals. Together, we’re bridging the gap between training and lifestyle, offering a complete approach to health and fitness.

Ready to Get Started with Max Potential Fitness?

The best way to experience MPF is with their free 7-day trial. Simply head to their website and claim your spot, or pick up the phone and have a chat with Matt directly.

📞 0447 535 649
📱 @maxpotentialfitness
🌐 www.maxpotentialfitness.com.au

This partnership is about more than fitness and supplements, it’s about building stronger communities. At Nutrition Capital, we’re excited to stand alongside Max Potential Fitness to help even more people feel their best, perform their best, and live their best.